The benefits of typography video?

1.  Text Trumps Images and Videos

The folks at the Nielsen Norman Group spend a lot of time studying the eye movements of average web users. They use heat maps to track the points on web pages that are viewed more often than others. Their research uncovered some interesting facts. For example, one study revealed that while 22% of initial eye fixations were on graphics, 78% were in the text.

This particular study was related specifically to news readers, and arguably there is a good reason why they are more interested in words than in pictures, but this is not an isolated example. People searching through multiple pages looking for something specific tend to show similar patterns of eye-fixation. Generally, there is an “F” shaped pattern, where readers first focus on headlines and then scan the page looking for what they need. When they find something interesting, the pattern changes to a more predictable block shape, showing that they are reading through a paragraph or two.

Studies done on the memory retention of information are also interesting. When comparing information recalled from text versus information from multi-media, people tended to have better retention when reading than when watching videos. One test showed between 88% and 96% recall from text versus only 38% to 70% from the video. This all points to the fact that words are at least as important as images on web pages.

2. Typography Affects People’s Perceptions

Errol Morris conducted an interesting experiment in the New York Times in July 2012 related to typography. He quoted a passage from David Deutsch’s The Beginning of Infinity, dealing with the probability of an asteroid strike on planet earth, and then asked readers to rate their own feelings of credulity, or confidence in Deutsch’s claims. He ran the same test using six different typefaces to find out whether or not people’s minds can be changed simply by choosing a font.

More than 100,000 people clicked on the page, and approximately 45,000 people took the quiz. The results were conclusive. Out of the six fonts, Baskerville generated the most (perceived) trust, followed by Computer Modern, Georgia, Trebuchet and Helvetica which fostered progressively less and less confidence in the claims. Can you guess which font came in last? In the last place, with the least amount of perceived credibility, was Comic Sans.


Which surprised exactly 0% of people.

In other words, font choice is about more than just readability or visual impact.

3. Typography Affects People’s Moods

The American Psychological Association (APA) interviewed Kevin Larson, Ph.D. – who works at Microsoft Headquarters – researching the way typography affects the minds of readers.

His studies showed the negative impact on readers caused by those annoying typographical blunders: poor contrast and font size less than 12pt leading to eye fatigue. He also points out the benefits of good typography, explaining that people are encouraged to read more when the font style is psychologically pleasing. In other words, a happy reader keeps reading.

How do you apply video content to your marketing strategy?

As videos are becoming more effective tools for marketing campaigns, they’re also becoming more popular with busy mobile-device users:
    33%​ of tablet owners watches about an hour of video on their devices every day
    28% of smartphone users watches a video on their devices at least once a day
​M​any web users who want to be ​simultaneously ​entertained ​and ​educated​ prefer video content​ – as long as it doesn’t take more than a few minutes. ​Mobile web users have notoriously short attention spans, and even desktop viewers are unlikely to wait around for a long video to load if they even commit to watching it.
The key to creating effective video content that ​drives traffic is a strategy for ​short, high-impact clips​​​. ​It’s a tall order when you must also pack personality into each video: ​People respond to formats that feel personal and accessible. ​​Video content that educat​es and entertai​ns yields the ultimate ROI.
​
​Traffic may be the reason more brands invest in video marketing, but this is the tip of the iceberg in terms of the format’s marketing potential.
Internet goes mobile , 25 % of all YouTube views is made on mobile devices. Cell phones and tablets are fine for text reading, but reading a long blogs on the smartphone can be irritating. As opposite, video is ideal media for sharing of interesting contents and becoming important part of online marketing.
The advantage of video is in its personality and uniqueness. Unlike text, where you need to write a few blogs to feel the personality of the writer , the video transfer personality immediately.
YouTube is becoming increasingly popular. Each month, more than 4 billion video clips has been viewed on various topics. It is second most popular search engine in the world, right after Google, and considering that recently YouTube has been owned by Google, you should be aware of the importance of creating YouTube channel for restaurant video marketing.
We all have extremely fast life. People have less time to read long articles on the internet. That’s the reason why video is becoming the most affordable medium for your customers. Video marketing is the latest trend.
Conclusion
Now you can make informed decisions concerning influencer video marketing – whether to invest into it (and position yourself to get results) or ditch it.
Remember that influencer video marketing isn’t a fluke. As a matter of facts, it’s come to stay — and if you start using it, you’ll reach more consumers and save a lot of money on native advertising.

Get clear on your objectives, and don’t forget to make your influencer criteria unique to other brands.

How do you develop a video marketing strategy when your entire budget is low?

Fortunately, video advertising doesn’t have to break the bank. Although today’s viewers expect an exceptional level of quality, a small investment of time and money can result in the next viral video.
We outline the steps involved in developing a scalable video marketing strategy on a startup budget.
Step 1: Understand the purpose of your video marketing strategy
A video marketing strategy is going to struggle if its sole objective is to “sell more widgets”. Though that may be the ultimate goal, but if you incorporate too much self-promotional content in your marketing strategy, it will be perceived as spammy and go unnoticed.
The goal of your video marketing strategy should be to educate, entertain, and inspire your viewers – this is the content that gets shared and remembered.
Although you still want to drive the viewer to the next step, your goal shouldn’t be for them to walk away feeling like you’ve just assaulted them with a sales pitch.
When is a video, memorable and sentimental, who doesn’t want to share it?
Because your content will be shared on your social media accounts and website, it won’t be difficult for people to find your brand if they enjoyed the video. So don’t worry so much about trying to make the commercial a promotional platform for your company. Instead, make it an experience the rest of us will want to be a part of.
In short, to determine the purpose of your video marketing strategy be sure to:
Know who your target audience is.
Understand what makes them share, like, and buy.
Create content that you know they want, need or will appreciate.
 Step 2: Determine what topics and formats to include in your video content
Once you understand who your target audience is, it’s time to determine which format and topic will connect with them best.
Should your videos be instructional “how-to’s”, brand stories, narratives, etc.? The goal is to provide something that your viewers will appreciate and want to share.
Meanwhile, what topics will be discussed? The more related they are to your brand, the better.
Research and experiment to determine the most effective style and topics for your niche – and don’t be afraid to borrow ideas from those that have already been successful. Some of the greatest marketing campaigns have been those that took a strategy from an unrelated industry and integrated it into their market.
 Step 3: Decide who will develop your video content
When it comes to creating videos, you have several options:
You or your team can develop the videos themselves. If you plan to develop videos on a regular basis with a low budget, this may be the best option for you. However, if you do this you still want to ensure that the videos maintain a level of quality – even if they’re amateur productions. Spend some time researching how to create great video and consider taking a course that can provide you with additional insights.
You can work with an agency to develop the videos. This option is more expensive, and you will often end up spending thousands of dollars on a single video. However, you get what you pay for. If you’re looking to create a single, impactful video (or if you have a healthy marketing budget), working with professionals is certainly a beneficial option.
You can work with bloggers or influencers to create and promote videos. Rather than dealing with making the videos yourself, or paying someone else and then having to find a way to promote them, why not work with someone who can make and promote your videos?
When deciding the best way to develop your videos, keep in mind your target audience, your budget, your time availability, and your creativity. By reviewing these elements you should be able to decide which option will be best for your brand.
Step 4: Leave your viewers wanting more
When watching television it’s rare to want a commercial to keep going; they’re largely an unwanted interruption to what we’re actually watching!
However, if you can create videos that actually leave the viewer wanting more, they will share, like, and subscribe to see what video content is coming next. And this is when you know that your video marketing strategy has become a success!
Step 5: Know where and how to promote your videos
Recording a video and publishing it to YouTube isn’t enough – you have to strategically promote it.
This partnership resulting in a massive influx in shares, likes, and views that continue to grow.
It’s important to know how and where to effectively promote your published content. Find bloggers, other businesses, and friends who are all willing to help spread the word about your new content.

Provided your videos are valuable and worth watching in the first place, it shouldn’t be difficult to find people willing to share and promote them for free.

Why do restaurants need video marketing?

The restaurant and cafe industry sits right in the middle of three of the hottest trends in technology today: Social, mobile and local. “However, most companies today in the restaurant and cafe industry are doing a poor job with marketing, and are almost non-existent with doing video,” said Conrad. He said the reason for that is they continue to make the mistaken assumption that doing online video must be very cost-prohibitive.
“Most small businesses in the restaurant and food service industry aren’t going to want to hire a professional company to do their video, but that doesn’t mean they don’t have lots of opportunities for low-cost video,” said Conrad. “You can do successful video online that engages with your customers by hiring Comelite Design Studio.
If your restaurant still does not have promotional video, do not waste your time and let’s start your video ad. How?
You as a restaurant manager or owner of the restaurant have a great advantage because you have a lot of possible scenarios for your video. CDS offers you the ability to segment your movies by content types: advertising video, culinary video, exclusive events at the restaurant, entertainment and more. We would like to share with you some of the ideas that you can use.
Exclusive events: CDS can Transfer the atmosphere of your restaurant during a special event such as wine tasting, Invite influential people from your community and create a short interview with the guests.
Guests testimony: Ask your regular guests to stand in front of our camera and say a few words about your restaurant, customers service, menu, staff and atmosphere. Offer them a free dessert as a sign of gratitude . We’re sure that would be certainly a good video.
Advertising: Get some already well-known brands that your chef use in the kitchen or well known beverage producers. For example, famous producers of healthy foods which you use to prepare delicious dishes. We provide promote domestic food ad-video. In this way you will get the attention of a wider audience and sympathy from your community.
Culinary tips: CDS Records a short video in which your chef reveals some of the secrets of the art of cooking. Recording tip for preparation of your best-selling dishes from the restaurant menu. Make it fun and interesting.
Meet the public with your staff. We can make the interview video with the most interesting and the most beautiful among your staff. Maybe they could share something from their private life. People like to stick their nose in other people’s privacy.
Video menu: we can shooting dishes from your restaurant menu and make it like that your each dish has its own story. While describing the dish use water mouth attributes. It would be the best if your guest talks about taste of their favorite dish in your restaurant. And if they are known to the public you are certainly reach the goal of good restaurant video marketing advertise.
Video greetings: CDS can take advantage of the holidays to make your greeting videos and use these events as opportunity to thank to your regular guests for their loyalty. Send the video via e-mail to your loyal customers and share it via social media.

We can also use holidays to shoot the video where some of your staff giving tips for different kind of holidays decorations for dining table or the place.

Why you need to use Video Marketing for your Mobile App?

In a wоrld соnѕumеd by thе Intеrnеt, уоu need tо еxраnd уоur marketing strategy tо inсludе vidео mаrkеting in order tо convey your brand tо уоur target audience mоrе еffесtivеlу. It is now аn important раrt оf a holistic рlаn fоr marketing.
Vidео mаrkеting сrеаtеѕ a stronger bоnd with thе tаrgеt audience. You can соnvеу a lоt more thrоugh videos, аѕ уоu саn use ѕоund, imagery and асtiоn. Thiѕ gives lifе tо уоur brаnd. Anоthеr imроrtаnt аѕресt of video mаrkеting iѕ thаt it helps уоu to gauge уоur audience’s rеасtiоn. It iѕ a hоliѕtiс ѕtrаtеgу оf mаrkеting that entertains and educates in a ѕuреriоr mаnnеr to оthеr marketing fоrmѕ. When wе tаlk аbоut аll thе SEO tесhniԛuеѕ thаt wоrk tоdау, vidео mаrkеting iѕ certainly оnе of them. It hеlрѕ уоu drivе mоrе trаffiс to уоur wеbѕitе аnd gain more popularity оn thе intеrnеt.

Thе vidеоѕ offer vеrѕаtilitу оf viewing. It is nоt necessary tо wаtсh videos mеrеlу оn TVѕ. Pеорlе can nоw ѕtrеаm video оn Smаrtрhоnеѕ, аnd thеу саn wаtсh vidеоѕ аt airports, public vehicles аnd rеtаil ѕtоrеѕ. Vаriоuѕ wеbѕitеѕ аllоw vidео ѕhаring, including YоuTubе, Facebook and VEVO. Pеорlе nо longer need tо be ѕеаtеd in оnе рlасе tо ѕее videos. Thеу саn watch them on thе gо аnd in mаnу рlасеѕ.

Should you even bother with video marketing? [Infographic]

64% people are this much more likely to buy from you if you have a video on your website!
1 good video is equivalent to 1.8 m words or 3600 webpages! (that's a lot of reading)
50% of users take further action in some form if they watch a video on your website
4X as many leads from your website as the result of including video marketing (on average)

Yes, Because video rocks!

Video Marketing By The Numbers [Info-graphic]

Video Marketing Numbers
Not convinced video marketing is the way of the future. Here are a few statistics to help you understand exactly how popular video marketing has become in recent years, according to news shared by HubSpot:

• The video is projected to claim more than 80% of all web traffic by 2019.
• Adding a video to marketing emails can boost click-through rates by 200-300%
• Embedding videos on landing pages can increase conversion rates by 80%
• 90% of customers report that product videos help them make purchasing decisions.
• According to YouTube, mobile video consumption grows by 100% every year.
• 64% of customers are more likely to buy a product online after watching a video about it.
• 87% of online marketers are currently using video content in their digital marketing strategies.
• A third of all the time people spend online is dedicated to watching videos.
• Video ads now account for more than 35% of all ad spending online.
• 59% of company decision makers would rather watch a video than read an article or blog post.
• Digital marketing expert James McQuivey estimates that a single minute of video content is the equivalent of 1.8 million words.

Prototype 3D Animation as a way of bringing your ideas to life

Prototype 3D Animation as a way of bringing your ideas to life
In this fast paced digital world the difference between success and failure is determined by the ability to materialize your own ideas. At times our ideas cannot be expressed by conventional video production tools simply because the product you wish to advertise hasn’t been invented yet. Prototype 3D animation is an excellent way to bring your inventions to life and tell the world about them. We, at the Comlite Design Studio, are dedicated to the goal of turning your futuristic ideas into beautifully and skillfully crafted prototype 3D animations.
What is 3D  animation?
The world of video production has been changed forever by the emergence of the digital technology. It allowed 3D designers to cut the video production costs significantly. 3D animation  ‘is the process of producing a mathematical representation of any three-dimensional surface.‘ It is simply a digital form of animation that enables the animator to manipulate the artificially created 3D objects or the 3D environments.
In other words, the 3D animator can visualize even the most difficult and abstract ideas by using the appropriate software. Prototype 3D animations are visually attractive and stylish way of communicating with your audience since they enable you to utilize storytelling techniques that captivate the viewer’s attention. Furthermore, 3D animations allow you to avoid all of the storytelling limitations presented by the video production process.
Limitless possibilities of Prototype  3D animation
Do not worry if your designs cannot be filmed, because we have a solution for you. Whether you want to tell the story of your latest car design or a world-changing invention we can help you by modeling your prototype 3D animation.
Animating your ideas will make them more accessible to a larger audience, while the production costs are lower than the costs of a video production.  Therefore, by creating a prototype 3D animation you can save money and reach out to your potential clients and business associates regardless of where they are in the world.
Comlite Design Studio’s commitment to excellence
The team of experienced professionals at Comlite Design Studio will do anything in their power to bring your ideas to life exactly the way you envisioned them. We are there for you if you need a 3D animation featuring electric toothbrush heads or a prototype 3D animation of your upcoming jewelry collection. Regardless of which story you need to tell, our team will listen carefully to your demands and incorporate them into the 3D animation that represents your product in a creative and professional way. If you would like to find out more about our company and the services we provide follow this link.
The Comlite Design Studio will provide you with a cost effective service while maintaining the highest standard of prototype 3D animation quality. We firmly believe that together we can bring your ideas to life and tell their stories in a memorable way that will attract the attention of your desired audience. Let’s forge the future of your magnificent designs together and create a memorable prototype 3D animation that will get your messages across.

SAK Branding Video Production Story

Most Marketing and Human Resource Management departments are seeking to develop a consistent and connected story behind their brand. Instead of resorting to the conventional branding video production techniques, key players in various industries now prefer branding video by shooting. This type of video shoot is done on location involving senior management ranks and employee files. It alludes to the role played by each organization entity. Ultimately, the video elicits a desired reaction from the target audience that is in line with the goals of the company or organization.

At CDS, we work with our clients in a clear, stepwise process to ensure that their branding video production process is given due diligence. Eighteen months ago, our marketing team received an email from SAK, a leading design, and architecture firm in the KSA.

Find the article in below link:

SAK Branding Video Production Story

Why video marketing is vital for any travel agency

A good way to effectively market a service is through appealing to the customer’s eye. Being able to use travel agency video marketing is neither easy nor an uphill task. Comelite Design Studio provides one of the most sought after travel agencies' video marketing packages video marketing packages. Many businesses in the travel and hospitality industries have to find ways of attracting new customers to stay on the game. Using video marketing strategies in travel agencies reduces the risk of low ROI. They have a remarkable reputation when it comes providing video marketing services for travel agencies. It is vital for any travel agency to master six strategies six strategies and gain a competitive edge over those still dragging their feet.

1. Resembling one-stop travel agency
   Travel agencies handle many clients concurrently across the globe. This goes to show there is plenty of multi-tasking that occurs. To this end, a travel agency’s video marketing strategy should be able to depict a sense of versatility. Video serves as a visual confirmation of the travel agency’s available services.
2. Maintaining customer’ loyalty
   Portraying how the travel agency is committed to accomplishing all the customers' goals is regarded as a noble gesture. Hence, the customer tends to feel at home and will remain loyal long to come. The video provides a window to the travel agency’s devotion and therefore builds trust with clients.
3. Communicating more efficiently
   Animation videos provide the best platform to explain math figures to customers in layman language. This simplifies the complicated content and as a result communicates best with the target audience. If done properly, more and more customers will contact the travel agency to inquire about discounts and profits.
4. Canvasing the vision
   Humans tend to get attracted to secure matters. For the video marketing department of a travel agency, the ability to clearly present their plan is how you stay ahead of the game. This is how the target audience finds assurance and joins you.
5. Brand Marketing
   As the number of social media sites continue to skyrocket, a video makes sharing via various sites an easy task. Therefore, it is smart to come up with short videos communicating a positive Explainer videos are a very vivid example.

6. Showing travel destinationsSay you’re seeking a vacation and yet have not decided on the destination. A travel agency will help you locate the most fulfilling and picturesque destination for you and your family. Once you see the video, your intuitive sense of fun is activated and will render a relaxed trip.

Conclusion
Traveling is about exploring the world and interacting with new people, enjoying unique cuisine and experiencing different climates. Hence, any gesture showed towards simplifying the process for travel agencies is very therapeutic. Lastly, the use of video marketing strategies directly affects the ROI in a positive manner as long as the content is thorough and concise.

What are the best business video styles?

What are the best business video styles?

While so many resources and time are committed to advertising products and services through various forms of marketing, it only takes a brilliant video marketing strategy to do the trick. There are many business video styles out there coming up to fulfill the demand by so many start-ups. As a result, you might get a video version of a writer’s block when deciding on what kind of video to create.

To help you brainstorm, here is a list of some of the best business video styles based on common business objectives.

Who doesn’t get captivated by a fun, animated advert?  We are experts at producing short live-action videos (CDS Animations videos) that bring your identity while at the same time communicate with the target audience

For inquiries, visit comelite-studio.com to get the best-customized business videos. Dream it! See it