Ten reasons to hire CDS!

Why choose Comelite Design Studio to create your video?
Video production companies abound in all over the world, but not all companies are created equally, and neither is their work. As a small, methodically growing business, we create hand-crafted videos in collaboration with our customers. Our job is to ensure your message shines in a world of blistering efficiency. Need a Quote?
Ten reasons to hire us:
We are filmmakers at heart, which means we are attentive to every detail of the production process.
We have a fast turnaround time: sometimes within a week.
We are able to maximize any budget and do more with less.
We continuously upgrade our video and camera equipment to keep ahead of industry standards.
We listen to your story like we listen to grandpa’s fireside tales: attentive to every word
We have flexible payment options to fit your timelines and budgets.
We are sculptors of light, alterers of time and honors of sound: all to your liking.
We are organized, personable, and respectful of your time.
If you don’t, THIS guy will come after you!
CDS is a full-service video production company. We started out making short, experimental video (and we continue to do so) but along the way, we discovered that video is a powerful medium to quickly and creatively convey information to a captive audience. Story telling is a huge aspect of who we are as people, it started with cave paintings in Lascaux France, and now the tradition carries on via the wireless, digital signals of streaming videos on the internet; let’s just say we have come a long way!

10 Reasons why you should use an explainer animation videos

 

20 years ago, if you said cartoons were for kids, nobody would’ve argued with you. But things have changed.
Nowadays, they’re not only extremely popular amongst all age groups, but are also used by some of the largest organizations in the world to explain complex issues.
So why are they so popular?
Cause we’re all kids at heart! I know I certainly am!
This is the reason we enjoy watching these 2D or 3D characters or objects moving, talking, or skipping across our smartphone or PC screens.
So, what are the benefits of this creative fun style for your company? Here’s 10.
1 Increase Conversion Rates
2Clarify the Objective of Your Product
3 Generate Increased Interest
4 Rank Better in Google Search
5 Increase Web Traffic
6 Help Your Audience Retain Information
7 Liven Up Your Pitch with a Sense of Humor
8 Grab Audience Attention
9 Easily Shareable
10 Showcase Your Personality


As a person who’s been in the video business for more than 10 years, explainer animations are my favorite. And the best thing about it is that they can be made for any company with any budget.
Add to that these really awesome stats and you’re good to go:
Video on Demand (vod) by consumers is expected to grow double by 2019 (Cisco)
Half of advertisers have reallocated their budget from TV to digital video. (AOL)
By 2019, 80 percent of consumer internet activity will be watching videos. (Cisco)

Why do hotels need video marketing? [Infographic]

Back in 2014, we all heard that 2015 is expected to be the year of video marketing. Now 2015 has passed and marketers have more than ever realized that videos are essential in quickly grabbing busy audiences’ attention.
The hospitality industry is not an exception, but among the main industries that need to promote their service visually. With short eye-catching videos, you can take advantage of this marketing trend in building brand awareness, getting more leads and generating more bookings.
Do you use videos in marketing your hotel? If your answer is no, lend us 5 minutes of your precious time and have a look at the infographic to “Why do hotels need video marketing?

The Power of Video Marketing [Infographic]

Video Marketing is the hottest trend in the online marketing industry. Every day 100 Million internet users watch a video online and this number is expected to grow dramatically in the next few years.
Using video is a powerful and cheap way to engage your potential and current audience. This research shows that by simply showcasing your product or service, you will appear more trustworthy to consumers.
But does that mean it is the right format to advertise your business? The answer is yes! Did you know that people that view a product video are 64% more likely to buy the product?
How about you? Do you use videos to promote your business? This infographic conveys some reasons why you should

Why Should I Use Video On My Business Website?

If you’re a small business owner, you’ve likely heard the motto “content is king” to describe the importance of content marketing. And while written content is effective for many audiences, visual marketing is an even more powerful tool to increase interactions and actions.
Forrester Research takes the phrase “a picture is worth a thousand words” one step further by adding that a one-minute video is worth 1.8 million words. Considering that 46 percent of people who watch a video ad on a business website take action after viewing it, it makes sense to include video in your marketing strategy.
Here are six reasons why you should use video on your business website:
1. Rank better in Google
One of the factors of Google’s algorithm for search rankings is “dwell time,” or how long visitors stay on your website. This may also be referred to as “long clicks vs. short clicks.” The idea is that if people are spending a lot of time on your website, it must have quality content. A great way to capture—and hold—visitors’ attention is to provide a short, compelling video.
Businesses that include video on their site generally see higher engagement rates, higher click-through rates, and higher conversion rates. In fact, 80 percent of people who watch a video ad will recall it even a month later, and 12 percent will purchase the product from the ad.
2. Showcase your brand’s personality
In today’s digital world, more and more people shop, work, and communicate online. While this is convenient, it means that we aren’t putting faces to names as often. To humanize your brand, use video to connect to your audience with as close to a face-to-face interaction as possible. Our emotions are what tend to motivate our decision-making and the actions we take, so the use of both sound and moving images appeals to all our senses.
Using a video to showcase your brand’s personality helps visitors on your website get a better sense of who you are and what you stand for—which builds trust in your
business—and the emotional connection is one of the reasons that keeps customers coming back.
3. Stand out from the competition
There’s no doubt about it: video is an important part of content marketing and it’s only going to become more essential. Consider these facts:

• 90 percent of online consumers report that a business’ product or service video helps them make a decision to buy
• 65 percent of executives who watch work-related videos visit the business’ website afterwards
• 64 percent of people who visit a business’ website are likely to buy their product after watching a video
• real estate listings that include a video get 403% more inquiries than those without video

But because only half of businesses currently use video in their marketing—a number that is predicted to rise to 64 percent in the near future—you still have the opportunity to stand out from the competition by making use of this powerful marketing tool. Use it to introduce your brand to newcomers, answer your website visitors’ questions, or just to make ‘em laugh—not to mention create a favorable and lasting impression.

4. Provide video testimonials

Credibility is a crucial element for any business, no matter whether you’re a startup or an established brand. A great way to impart credibility is straight from the mouths of real people who have purchased your product or service and are genuinely happy with it. This is also called social proof, which is a shortcut to trust and believability that happens when a peer—either someone you know personally or someone with similar needs—recommends a product.

5. Include mobile users

If you’ve ever tried reading a long article on a relatively small Smartphone screen, you know how slow-going it can be—even on websites with responsive design. Receiving the same information via video can make the process much easier for the average person, especially in this day and age of short attention spans. Since viewing video on a mobile device has increased 532 percent in the last two years, and 40 percent of people prefer to get their information visually rather than plain text anyway, it makes sense to give consumers what they want.

6. Demonstrate your product

Sometimes your product requires a slightly more detailed explanation, and a demo video can be much more ideal than a written description. A great example of a product demonstration video is for Buff’s multifunctional headband. Because their product is so versatile, it makes sense to let potential customers know all the ways they can use it.
Now that you know the importance of using video on your business website, finding the right company that will guide you along the way is very important step in the process. And before you ask, it is highly not recommended to create your own video, unless you have a background in video production, graphics and sound.
Comelite’s video production specialists have the right equipment and knowledge to produce a high quality video that will be appealing and eye catching to your website visitors. Take a look at our recent projects in our YouTube channel. Finally, keep in mind that you’ll want to upload your videos to YouTube, Vimeo, and all your social media platforms to get as much exposure as possible. Make sure to include clear titles and keyword-rich descriptions to help them get found and you’ll be well on your way to better engagement, click-through, and conversion rates!

Find why video is a vital marketing tool [Infographic]

The video is truly a world of difference as to how you communicate thru your contents with your watchers.
Believing the fact that your content may not have been received and addressed in the form or amount that you had expected; you will have to decide on using other techniques for creating that required marketing engagement. A lively playing media will convey your message clearer in just short minutes. However good your writing, some people find it easier to grasp information visually; others find it easier to listen. It’s a noticeable point that not everyone will read out your typed words.
The safest method is to provide your business message in every possible form so that it can capture the attention of a wider audience. This vital marketing tool can back you up permanently on commercial trends as well as increase your email traffic.
If you had ever wondered how to get the most value from every piece of content you develop; it would surely be by reusing it in a mix of marketing formats. In the world of Internet, there are endless tools such as infographics, videos, webinar recordings and transcripts, podcasts, or long interviews and TV commercials. We’d like you to have our researched information on what benefits a company video delivers so you can always be where your customers go.

How video marketing can help you revolutionize your brand & business

Nearly all of us are involved in at least one type of marketing to enhance our business opportunities and revenue. Marketing in any way for our brand(s), business(es) and even ourselves is considered absolutely crucial in this day and age when people are spending most of their minutes and hours online, and less in real-life relationships. It doesn’t matter if you are involved in smaller or large-scale projects continuing for months and years, marketing is a must for every single person involved in some kind of business. Business development relies extensively on marketing as such efforts place you on the map, if you will, and can even assist you in establishing your business from ground up.
Statistics in 2016 showed no marketing channel is as effective as video marketing, and this is a proven fact. If a picture is equivalent to a thousand words, each video minute has the value of 1.8 million words, meaning video marketing saves you more time and budget in comparison to any other marketing method or campaign even, such as written online ads or old-school written printed text or imagery. This truly makes one think.
Cisco, the world leader in IT, has recently predicted by the year 2019 around 80 percent of all traffic on the internet will consist of streaming video content. This is a whopping increase from 64 percent back in 2014. The simple conclusion here is if you miss the video marketing bandwagon, your competitors will most definitely not, leaving you completely missing out on the very important traffic everyone is thriving for.

Why video marketing?

The reasons are actually countless. Video marketing has the potential to be the ideal platform to showcase what you and your business have to offer. In 2016, it has become cheaper than ever before to produce a video clip for marketing purposes and there is no loss in experimenting with a trial video to see the marvelous end results for yourself. Moreover, individuals and businesses all enjoy more enhanced access to continuously advancing technology such as go pros, drones, cutting edge editing software and video marketing firms with high expertise.

Better in establishing contact

Appealing directly to your target audience is the opportunity provided through creating a video to present the goods and/or services provided by your business. In a written copy it is quite difficult to make contact with your potential consumers with the exact tone that you may be seeking. However, video marketing provides you a medium to produce visual criteria enabling you to talk directly with your intended demographic. Your video clip may use a communication style speaking specifically to a certain age demographic, or a video style appealing to a certain industry you may have in mind to target. This is a truly dynamic method providing possibly the best medium to communicate to your audience face-to-face, if you may.

Providing brand confidence

You have to take into consideration the fact that many consumers are usually skeptical about making large online purchases. Put yourself in their shoes; you would, too. This is usually seen in the 40+ age range, and this concept can be quite challenging if you intend to actually target this market. Above all, consumers are flooded with the names of around 5,000 messages each day involving different brands. Some may have second thoughts on who to trust, and they have the right to, and worse cases involve those who cannot even register amongst all the adverts found on the internet. Good news is available in this regard, as video marketing is capable of assisting in establishing this trust and stand out completely in this field. Video can provide the opportunity to introduce yourself as a legitimate and trustworthy company with real employees involved in selling quality products, and also offering service considered completely exceptional.
With video you are provided the opportunity to remain ahead of the game of all your competition. Making video bring results for you doesn’t depend on what industry you are involved in. Not at all. For example, Fluke Productions is a recording studio located in east London that has launched a YouTube channel dedicated to helping possible clients find the perfect studio that matches their needs. It might not seem as the best video production you have ever seen, but it does remain a very effective tool in raising awareness in their brand.

Further engagements

Any Twitter user knows the value of engagements. Each person have an average of five different social media accounts and actually dedicates as much as two hours each day browsing amongst these mediums. Today’s online users have a very limited attention span, as if there is a biological time limit. This means it is essential to keep your social media completely snappy and right to the point. When 60% of social media audience prefer to watch video rather than read content, why would you not place your precious time and energy developing video marketing criteria? You may not be getting anywhere in regards to engagement with social media posts based on written material. Imagine people scrolling their social media timelines. Rest assured photos and still images of video clips would catch their eyes much easier than plain text. If you are able to one day integrate and embed your marketing videos into these timelines, and even the text of social media posts, this will most definitely increase the web traffic to your desired destinations, and raise awareness regarding your company and brand name.

Final thoughts

To make it clear, you first have to set aside any idea of going viral. 2016 has introduced the right internet marketing tools to allow you to place your video before the right audience, instead of reaching “everyone” out there. Targeted marketing is the key and this concept will allow you to expand the reach of your business instead of just racking up likes and views that may never create any revenue. What counts is how many customers you actually absorb through these videos.

Author:
Paul McNeil is a tech/political analyst, writer & blogger. He blogs at The Huffington Post and TechMoralitics. He can be found on LinkedIn and follow him on Twitter @mcneil_lfc.

Why video is vital?

 

 

 

With online video quickly becoming a key means for people to satisfy their information and entertainment needs, big and small businesses must include it in their internet marketing strategies. As you can see in the infographic, video impacts the psychology of customers and why they do what they do.

Why Simplicity in Video Content Attracts Clients

We all watch videos. Lots and lots of videos (if time allows it). We have all played and then abruptly closed hundreds of videos throughout our lives. We all long for a good story to watch during our busy hours. Since it’s my profession, I’ve thought a lot about why I tend to close so many videos that people have actually put a lot of energy into making. And on the other hand, what is it that not only provokes me to watch a video to the very end but actually brings me to like and share it with others?
Well, there are actually many factors, but one of the most important is simplicity. I can’t stress this enough to my clients. They all come to me with pages of technical content, asking me to include it all in their video. Well, I get bored just reading the stuff, let alone watching it in a video to be. I mean with so many choices out there in online video content, people get bored and distracted really easily. So why would you feed them five minutes of technical words that they can’t begin or don’t care to understand?
Don’t get me wrong, from that company’s point of view, they have a great app with lots of cool technical functions that they want the whole world to know about. But you won’t achieve that by narrating it all in a video even if you add really cool animation. You would just achieve death. I mean a bored to death audience of course.
So the first thing you need is a good content and story. All companies have a story to tell, right? That story usually comes in the form of your clients’ problems and how you want to solve them. That’s always a good start.
So always speak in a language your audience will understand and use humor where possible. Put yourself in your audiences’ shoes and think about what they want to see and how they want to see it. Don’t address all the problems of your audience, which would mean addressing all the functions of your app. Start with one, the most important one, and go from there. Be clever in conveying your message. That usually means using simple language or footage to tell a complicated story.
And in the end, we can learn a lot from the words of a very clever and complicated man when he said, “Simplicity is the ultimate sophistication”. – Leonardo da Vinci
Erin Valdez

The Science Behind Why Video Works

Our experience of the world is perceived 83% with our sense of sight. Hearing ranks next at 11%, and smell, touch, and taste rank 3%, 2%, and 1% respectively.
Think about it: What content would be better structured as an image or a video, rather than a bullet-list?
It’s true that video is an art but first of all it’s a Science. Here’s what you need to know about the science of video:
Video is visually stimulating
Videos are 12 times more likely to be watched than text is to be read. That’s in part because movement is known to grab attention. Paying attention to motion is a skill that humans have always used to survive; it’s part of our DNA.
We pay attention to visuals quickly, too: humans get the sense of a visual scene in less than 1/10 of a second. Imagine how long it would take to describe a scene in text. In fact, take a look at this image from Uberflip, and you’ll see what I mean:
Visuals don’t just make us glance over at them, they make us think about them: 90% of information that’s transmitted to the brain is visual. And when they form a moving scene, you can’t look away!
Did you know that even as far back as 2012, 93% of internal communication professionals believed that video was becoming essential to internal communications? And that sentiment is only growing stronger year after year: video is no longer a nice-to-have for internal communications teams. It’s a must-have.
Video solves an abundant number of challenges that internal communicators face every day. It’s why communicators who are in-the-know make sure to fold their hands and pray for video every night before getting in bed, or wish upon the first star they see, or use the wishbone during the holidays to try to make their video dreams come true.

3 Reasons to Expand Marketing Reach with Video

Video is one of the most powerful marketing tools in your arsenal to expand marketing reach, yet it is often overlooked, underutilized and/or misunderstood.
There is no question that video content production is intimidating. Equipment can be expensive; the editing process time-consuming, and finding confidence in front of a camera does not always come easy. Thankfully we have so many options available today to help overcome these challenges. The newest smartphones offer 4K video, editing software has become more accessible and easier to use, and you can practice your on-camera skills in social networks like Facebook Live, Snapchat, and Periscope.
So is it really worth putting the time in to overcome these challenges, and how can video help expand your marketing reach?
Mobile Users Actually Like and Share Video Ads!

When a modern consumer wants to learn more about something they desire their first instinct is to reach for a smartphone to get those needs met. Google’s research shows that smartphone users who view videos on their devices are 1.4x more likely to watch ads then those on desktops, and even 1.8x more likely to share them.

Your content is 53x more likely to show up first on Google’s search engine results page, if you have a video embedded on your website page. This is probably the reason Cicsco is predicting that video will make up 69% of all consumer Internet traffic in 2017.
Video Converts More Prospects into Customers!
A simple video on a landing page can increase conversion by 80%. If you use video in email, you can increase your conversion rate up to 300%. What about B2B? 50% of executives look for more information after seeing a product/service in a video, 65% visit the website, and 39% make a call.
I could go on, but for now these 3 simple reasons should be enough to get you excited about how you can expand marketing reach with video. Prospects will actually watch your content, Google will make your content a priority, and video will turn your content into dollars.

The benefits of marketing video

Video has the potential to transmit large amounts of information. A simple 2 3 second video can transmit tons of historical, emotional, and academic information simply from the imagery portrayed in the shot. After you create your own video, you can use it to communicate in ways that other marketing tools don’t.
The reason video is more persuasive than other types of content is the human brain requires emotional input to make decisions. And no technology is better at conveying emotion than video.
Video caters to the brain’s visual and auditory systems, picking up on cues like body language, facial expressions, imagery and music. This elicits an emotional bond that will influence a person’s choices and actions.
In fact, studies show that over 80% of people say they are more likely to buy a product after watching a video about it.
Videos can make you some serious money. Adding a product video on your landing page can increase conversions by 80%. And Treepodia team has made it sure that video works well regardless of the category in which it is deployed.
To get you even more excited, 76% of businesses say that video provides good return on investment. Even though video production is not yet the easiest nor cheapest task, it pays off big time. Besides, online video editing tools are constantly improving and becoming more affordable. And even your smartphone can make pretty decent videos already.
Videos allow you to increase the time spent by visitors on your site. Thus, longer exposure builds trust and signals search engines that your site has good content. Moovly gives us whopping statistics: You’re 53 times more likely show up first on Google if you have a video embedded on your website. Since Google now owns YouTube, there has been a significant increase on how much videos affect your search engine rank.
Idea and mobile go hand in hand. From 2012 to 2014, mobile video views have increased by 400 percent. YouTube reports mobile video consumption rises 100% every year. Since people like to watch videos on the go, and the amount of smartphone users is growing, your video audience keeps getting bigger and bigger.
Launching a new product or a service? Create a video to show how it works. 98% of users say they’ve watched an explainer video to learn more about a product or service. That is why 45% of businesses who use video marketing said that they have an explainer video on their home page. Of those businesses, 83% said that their home page explainer video was effective.
Video is a great tool for learning but it’s also super easy to consume. Today’s life is too busy to have time to read long product descriptions or dig deep into services. The modern customer wants to see the product in action. This is one of the most important driving forces of video advertisi

What is whiteboard animation video?

Whiteboard animation is a process where a creative story and storyboard with pictures is drawn on a whiteboard (or something that resembles a whiteboard) by artists who record themselves in the process of their artwork. It is used in TV and internet advertising to communicate messages in a unique way.
 

Why do we need whiteboard videos?
1- Whiteboard videos are able to be created to cater to a very specific message or service with little to none of the extra fluff that you may find in other types of animated videos.  A whiteboard video is written to be focused; your message comes across uncluttered, thus allowing your message to be heard loud and clear.
Have Fun Watching Video
2 – They are fun!  If done correctly and with an impactful and effective script, they can be very entertaining to the viewer.  By creating an informative video that is still fun, people view your company as one that they want to do business with.
3 – White board videos can be placed anywhere, allowing for great flexibility for your marketing.  They can be placed directly on your homepage, or on any page in your website, and can be created to specifically relate to the page they are placed on.
4 – They are memorable!  When potential customers remember your video, they remember you and your product or service.  When they remember you, they tell other people about you.
5 – When used creatively, whiteboard videos can actually make it easy for your fans and customers to help evangelize your product or service.  Placing your video on social marketing sites allows them to be shared and commented on.  This spreads the word about you and builds up your following.
6- With the talent of a professional writer the powerful message of your whiteboard video will tell the viewer how it fits in their life, how it will benefit them, and how they will use it.  The video informs your viewer how and why they cannot live without it, rather than simply giving them step by step instructions.  For this you need to have a very strong script for your video.
7 – The most important reason why whiteboard videos will convert more of your viewers into buyers is that there is a specific call to action.  The viewer will be know exactly what they need to do, whether it is visit a specific site, call a telephone number, or purchase a product, and where they need to go to complete that task.

What is an explainer video?

Are you considering investing in an explainer video this year? You know; the videos that explain your product or service in 60-90 seconds?
Explainer videos are a great way to engage potential customers and familiarize them with your business. The hard part is to get them right.
An explainer video is a short video clip with an average length of 1 minute used by
Companies to introduce themselves or products and service provided by the same. Explainer videos contain more visual content and a narrator voice explaining everything in the video.  This can be in the form of an explainer animated video.  Many people today prefer using animations when creating advertisement videos as they are cheaper and easy to manage.

Is it necessary for me to produce an explainer video?

This is a great question considering you want to advertise your business in the online market place, as well as attract more traffic to your site too.  The first reason why it is necessary to produce an explainer video is the fact that they are more engaging than mere articles.  Many people today would rather listen or watch a promotional video than read around a long article. In addition to this, explainer videos take a lot less time to pass a message than creating explainer or “how to” articles.

Producing an explainer video for your products or company has many other benefits too. For example, you get to pass your message as intended to the audience. This means you do not leave the audience with the jurisdiction to try to understand the message, as you have already done it for them. The message in these videos is straight forward and even a 10 year old kid can understand it.

You can also use an explainer video to promote your business too. This is because through the promo video produced, audiences have a clearer picture of what you do and have to offer. The videos give you a chance to display your services or products on screen. Most customers today only get to buy an item after they have seen its benefits, which can be displayed in the explainer video comfortably.  The audiences also get to see how the products look like, hence a way to avoid counterfeits.

To produce a highly efficient and quality explainer video, you may need to find an expert to do this for you. This is because these professionals understand qualities and aspects that should be kept in sync to deliver message to target audience. You can also produce your own explainer video for as long as you have the experience and tools required for the exercise.

The benefits of animated explainer video for your business

Animated explainer video 
Animated explainer videos have quickly gained recognition as the most effective form of advertising. Many companies are going out of their way; pulling all stops they can to ensure that they have an explainer video for their advert campaigns. Cartoon explainer videos cost less and are as effective as real videos. It is all a matter of having the right script, use of the right words, keeping short and precise, and above all use of good animation. Any video ad should tell a story, short as it may be, the impact should transcend that amount of time taken to view the video. Such should be the goals in making an animated explainer video. Conversely, the cartoon should depict the message being passed to the target audience. It should also be captivation with a touch of humor.
Animation makers should notice to these pointers when they aim to create an animated explainer video:

The Animation: Opting to use animated ads is seems overly misdirected especially if the target audience is not children. However, that is precisely the leverage offered by cartoons in adverts. They are abstractive, and will captivate the adult audience. Some touch of humor is always an extra punch in the animated explainer production that ensures the target audience is appreciative of the animated explainer video. This in turn makes them receptive to the message conveyed in the video. The critical thing is to ensure that you use animations that capture the intensions and image of the company and the message conveyed in the cartoon explainer video production.

Video Length: It is important to keep to the standards of making high-impact explainer videos. This applies to animated or real videos. It is the length of the videos that should guide you on the video’s script. A good explainer video production should have a max of 90seconds in length or a minimum of 35 seconds. Based on this, you will make sure that all the important information is well organized for effective conveyance to the target audience. Do not go for a very short explainer video and neither should it be long. Anything between 35 seconds and 60seconds is ideal.


The words: While the maximization of opportunities counts, it is not always the best call; point in case being in the production of cartoon explainer videos. You should bear in mind that the animation also conveys a message. Therefore, keep to the simple standards of having around 80 words for your 35 seconds long explainer video, or 160words for a 60seconds, and 230words for a 90seconds long animated explainer video.

Corporate explainer video production for marketing

As a marketing tool, corporate explainer video production for marketing is a commonly used avenue to buy many businesses and corporations to kick off their advertising and marketing. Using the video as a pitch for marketing, a company will make sure the pass as much possible in the video, which normal lasts an average length of 60seconds. The production is designed to convey information about the company, what it has to offer, and why the customers’ needs what is on offer. The explainer video will have a simple light touch to what is should pitch but a high impact on the target audience’s interests. This form of advertising and marketing has several advantages for businesses and corporates.
       1. Engaging With the Customer
An explainer video makes a simple message passed on to the viewing customer have a huge impact. When done the right way, it can immediately spark the interests of the customer. It is an effective platform that corporations and other business can use to engage their customers and inform them about what they have to offer. This is achieved through the audiovisual element in the corporate video, which can be an explainer animated video or a real video.
       2. Boosting Conversation Rates
Conversations on various social sites and business web pages are associated with the rapid spread of content and information of the internet. Making a good corporate explainer video is a good way of ensuring that you achieve such a goal. As the customers engage in conversation with the corporation or business after watching the video, there is a butterfly effect and this tends to make many such videos go viral online. It is thus essential to ensure that the message conveyed to the consumer is simple and easy to understand.
       3. Viral Effect
As more and more people engage in conversations about the video or videos, the corporation, and what is on offer, it becomes easier to do marketing. The conversations shared between consumers will be the fuel that drives the advertising.  Effective social marketing centers on sharing of information and content; this is why corporate explainer video production is one of the most effective forms of marketing on the internet. It will lead to an increased web traffic for the business’ website.
       4. Retaining and Comprehending Information

People tend to remember what they hear and see as opposed to what they will only hear.  An explainer video will have the audience remember everything they will hear and see. This, however, depends on the creativity used in the corporate explainer video.

What is an info-graphic video?

What is an info-graphic video and why do we need info-graphic videos in our business?
For the uninitiated, info-graphics video “Are graphic visual representations of information, data or knowledge intended to present complex information quickly and clearly.” In other words, an info-graphic collects data, organizes it, and turns this information into an easy to understand visual, such as a chart or map.
So, why and how are these graphs so beneficial?
Studies show that 90 percent of the information that we remember is based on visual impact. Include that tidbit with the fact that we live in an age where literally billions of pieces of content are created every minute, and you can easily understand why a simple visual aid can make your brand stand out.
Below are 6 benefits of using info-graphic videos:
    1. Info-graphic videos are Eye-Catching
Info-graphic videos are more eye-catching than printed words, since they combine images, colors, movement, and content that naturally draw the eye.
Since most of us have increasingly shorter attention spans, we tend to “scan” material as opposed to reading text. Info-graphics allow us to easily scan and get the information we are most interested in.
Furthermore, we tend to remember information that we’ve seen more so than read.
   2.  Info-graphic videos get Shared More
Info-graphic videos are extremely shareable for use around the web. For example, an info-graphic video published on a WordPress blog or website usually provides an embed code.
This code allows an automatic link from the original site to yours. They are also easily shared on social networks and have a better chance of becoming viral compared to ordinary text.
As mentioned above, studies show that info-graphic videos get shared three times more often than any other type of content.
    3. They Increase Brand Awareness & Reach
Info-graphic videos can be used to reinforce your brand, simply because they are so visually appealing. If you design an info-graphic with consistent colors, shapes, and messages, along with your logo, you’ll have an effective means of “Brand Awareness”.
Plus, since they get shared so much, you are increasing the reach of your brand in an extremely natural way.
  4. They Improve SEO
A well-designed and aesthetically pleasing info-graphic will drive people to your site, since they are more likely to “share” and “click” on it.
Info-graphics are also more likely to get links from other sites when people share your info-graphic.
Both increased traffic and increased back links are great for SEO.
5. Info-graphic videos help You Connect with Your Audience
Finally, info-graphic video are a fun and engaging medium that can generate a unique connection with visitors to your site or a location that has featured your info-graphic.
Since they are aimed at educating, not selling, info-graphics also help create a sense of connection which will likely pay off later.
6. Learn How to Design Your Info-graphic
It is clear that info-graphics are a great way to create a visually pleasing, easy to understand piece of content. But, it also can spread awareness of your brand, particularly if it goes viral.
Creating an info-graphic doesn’t have to be complicated. While you can defiantly hire a brand to do it for you, you can also create one yourself.

Website Intro Videos Using Animated Explainer

The best way to introduce your company, website or product to the online market today is by creating an explainer video. Explainer videos give first-hand information on what you do, and what your product benefits the public with. It is, therefore, important for every business or website owner to create a video clip detailing services offered in the same,

And their benefits. Adverts through video clips convert more than any other form of advertisement online this is because a message with visual prompts is easier to perceive than written one.

 Handling and Creating Intro Explainer Animation videos

The main aim of producing web intro explainer videos is to attract the audience attention. Explainer videos should be remarkably short, though give enough information to make the audience want to log into the website. Although everything may seem important, you need to pick the essentials and make an interesting captivating video script.

Repetition is not allowed when creating an explainer video. If you have five points you want to pass on, pick only 2 or 3 of the key ones and leave out the rest.  It would be best if your video clip started out with why the product is important to the audience before showing them how to use it. Imagine that the customer has never seen or used the product before and explain to him or her why it will be beneficial to use it.  A lot of creativity is needed here.

Using Video animations is the best way to pass on the message to an audience. Even without voice prompts, the animation clip itself should be able to tell a story, which should be easier for the target customer to connect the dots and understand what it is all about.  You can use the animated explainer video display all the services and products your firm has to offer. You will be amazed at how a 1-minute video clip can accommodate.

You need to be creative enough to make the audience want to hear more about your product. Leaving out some information to create curiosity within the target audience is the key idea of attracting traffic to your website.  You can do this by referencing innovative and cost effectiveness, as well as noting down your most trusted and loyal customers with big names. Masses of people follow and worship these big names and want to be part of their lives.


When creating these explainer animations for your websites, always ensure you use the best graphics software. This is to ensure the quality comes out perfect and doesn’t look like a cheap video production too. Always remember this is a major marketing initiative that can make you realize your goals and dreams very easily.

What is 3D Product Animation?

Mechanical 3D animation has come a long way in the recent years and is now considered faster and more affordable to use when it comes to depicting product imagery accurately. As a result, this technique is now finding widespread adoption as compared to archaic methods such as building scale models, which take time, are costlier, and use the more raw material.
Today, many industries such as mechanical, aerospace, automobile, healthcare, and even the food industry are looking at 3D product design and mechanical product animation as a means to prototype faster, get to market quicker, and in certain cases, promote their brand or product amongst investors in a better fashion.
what exactly comprises a mechanical 3D animation?
Ideally, a mechanical animation consists of the following in some capacity or another –

• Realistic texturing and lighting of the product
• Studio, single-color, or transparent background
• 360° camera movements, blown-up mechanical parts, assembly, disassembly, and cutaways
• Animated charts and graphs showing relevant information during strategic points throughout the animation video
• Video rendered in HD quality
• Sound effects and music

From perfectly polished surfaces to realistic shadows and lighting, surface grain, photorealistic smoke effects, motion blur, etc., a well-produced mechanical 3D product animation could look like million dollar Hollywood production.
Top 6 Benefits of Mechanical 3D Product Animation
Since the majority of the work depends on the creativity of the person developing an animation, 3D product animation has virtually no limits, if given access to the correct funds, and the right software such as SolidWorks, Inventor, AutoCAD, 3D Studio Max, HyperMesh, Unigraphics, etc. Let us have a look at some of the key advantages of mechanical 3D animation –

1. Perfect for Prototyping

When a new product is about to be launched in the market, a greater part of the cost goes into creating a suitable prototype. By using 3D product modeling animation, prototyping can be done in a virtual environment, checking for accurate kinematics, geometry, and whether the product meets the required specifications and industry guidelines or not. 3D product animation can also help to identify and remove repetitive and time-consuming stages of the design process, therefore, simplifying production.

2. Identifies Glitches and Problems

Another major advantage of 3D mechanical animation is the amount of freedom it offers to the creators and viewers to identify and finally nullify technical glitches, drawing & engineering failures, and design flaws which could prove costly in the future. Since a comprehensive 360o view is offered as standard, it becomes much easier to study the technical features, the mechanisms, and the overall functional operation of the product, and then pass judgment on its workings.

3. Great Marketing Medium

The beauty of 3D product animation lies in the fact that any mundane, ordinary product can be depicted in an exciting and intense fashion. Just have a look at Gillette, and how it uses 3D product animation to make an everyday thing such as a razor look exciting and ultra-sleek; while at the same time allowing people to visualize the product’s benefits. Adding to the fact that the creator has far greater control over which aspects of the product he wants to showcase, the benefit of 3D animation becomes apparent in such a case.

4. Grabs Attention of Investors

Difficult to explain concepts are always best explained visually, as there is no stronger medium to depict a product, and its inner machinations while keeping the video educational and interesting. Even the most confusing of themes can be easily summed up in a 3D animated clip, which can easily be compared as the visual compatriot to a “sound-bite”. Short, but interesting. As a result, 3D mechanical product animation has become a medium of choice when it comes to showcasing the key points of a product in front of investors and future customers alike.

5. Emphasizes Glamour and Style

As the days go by, mechanical 3D animation videos are becoming much more stylish and quite similar to the 3D animation created by its Hollywood counterparts. From generating a feel of enthusiasm and mystery to creating an allure of a high-end device, mechanical 3D product animation is now being used everywhere from advertisements to YouTube videos. Together with glossy production values and shooting styles, these animation videos can help you position any merchandise as well as the brand it is linked to in the desired market.

6. Saves Money

Finally, one of the strongest 3D mechanical animation benefits lies in its cost-effectiveness. Not only does it help to simulate the product design and concept in the virtual world, but also helps to minimize costs by eliminating the requirement for rework, as all changes can be made by changing the prototype model within the video itself.

Benefits of Mechanical 3D Product Animation

Mechanical 3D animation has come a long way in the recent years and is now considered faster and more affordable to use when it comes to depicting product imagery accurately. As a result, this technique is now finding widespread adoption as compared to archaic methods such as building scale models, which take time, are costlier, and use the more raw material.
Today, many industries such as mechanical, aerospace, automobile, healthcare, and even the food industry are looking at 3D product design and mechanical product animation as a means to prototype faster, get to market quicker, and in certain cases, promote their brand or product amongst investors in a better fashion.
what exactly comprises a mechanical 3D animation?
Ideally, a mechanical animation consists of the following in some capacity or another –

• Realistic texturing and lighting of the product
• Studio, single-color, or transparent background
• 360° camera movements, blown-up mechanical parts, assembly, disassembly, and cutaways
• Animated charts and graphs showing relevant information during strategic points throughout the animation video
• Video rendered in HD quality
• Sound effects and music

From perfectly polished surfaces to realistic shadows and lighting, surface grain, photorealistic smoke effects, motion blur, etc., a well-produced mechanical 3D product animation could look like million dollar Hollywood production.
Top 6 Benefits of Mechanical 3D Product Animation
Since the majority of the work depends on the creativity of the person developing an animation, 3D product animation has virtually no limits, if given access to the correct funds, and the right software such as SolidWorks, Inventor, AutoCAD, 3D Studio Max, HyperMesh, Unigraphics, etc. Let us have a look at some of the key advantages of mechanical 3D animation –

1. Perfect for Prototyping

When a new product is about to be launched in the market, a greater part of the cost goes into creating a suitable prototype. By using 3D product modeling animation, prototyping can be done in a virtual environment, checking for accurate kinematics, geometry, and whether the product meets the required specifications and industry guidelines or not. 3D product animation can also help to identify and remove repetitive and time-consuming stages of the design process, therefore, simplifying production.

2. Identifies Glitches and Problems

Another major advantage of 3D mechanical animation is the amount of freedom it offers to the creators and viewers to identify and finally nullify technical glitches, drawing & engineering failures, and design flaws which could prove costly in the future. Since a comprehensive 360o view is offered as standard, it becomes much easier to study the technical features, the mechanisms, and the overall functional operation of the product, and then pass judgement on its workings.

3. Great Marketing Medium

The beauty of 3D product animation lies in the fact that any mundane, ordinary product can be depicted in an exciting and intense fashion. Just have a look at Gillette, and how it uses 3D product animation to make an everyday thing such as a razor look exciting and ultra-sleek; while at the same time allowing people to visualize the product’s benefits. Adding to the fact that the creator has far greater control over which aspects of the product he wants to showcase, the benefit of 3D animation becomes apparent in such a case.

4. Grabs Attention of Investors

Difficult to explain concepts are always best explained visually, as there is no stronger medium to depict a product, and its inner machinations while keeping the video educational and interesting. Even the most confusing of themes can be easily summed up in a 3D animated clip, which can easily be compared as the visual compatriot to a “sound-bite”. Short, but interesting. As a result, 3D mechanical product animation has become a medium of choice when it comes to showcasing the key points of a product in front of investors and future customers alike.

5. Emphasizes Glamour and Style

As the days go by, mechanical 3D animation videos are becoming much more stylish and quite similar to the 3D animation created by its Hollywood counterparts. From generating a feel of enthusiasm and mystery to creating an allure of a high-end device, mechanical 3D product animation is now being used everywhere from advertisements to YouTube videos. Together with glossy production values and shooting styles, these animation videos can help you position any merchandise as well as the brand it is linked to in the desired market.

6. Saves Money

Finally, one of the strongest 3D mechanical animation benefits lies in its cost-effectiveness. Not only does it help to simulate the product design and concept in the virtual world, but also helps to minimize costs by eliminating the requirement for rework, as all changes can be made by changing the prototype model within the video itself.

The benefits of typography video?

1.  Text Trumps Images and Videos

The folks at the Nielsen Norman Group spend a lot of time studying the eye movements of average web users. They use heat maps to track the points on web pages that are viewed more often than others. Their research uncovered some interesting facts. For example, one study revealed that while 22% of initial eye fixations were on graphics, 78% were in the text.

This particular study was related specifically to news readers, and arguably there is a good reason why they are more interested in words than in pictures, but this is not an isolated example. People searching through multiple pages looking for something specific tend to show similar patterns of eye-fixation. Generally, there is an “F” shaped pattern, where readers first focus on headlines and then scan the page looking for what they need. When they find something interesting, the pattern changes to a more predictable block shape, showing that they are reading through a paragraph or two.

Studies done on the memory retention of information are also interesting. When comparing information recalled from text versus information from multi-media, people tended to have better retention when reading than when watching videos. One test showed between 88% and 96% recall from text versus only 38% to 70% from the video. This all points to the fact that words are at least as important as images on web pages.

2. Typography Affects People’s Perceptions

Errol Morris conducted an interesting experiment in the New York Times in July 2012 related to typography. He quoted a passage from David Deutsch’s The Beginning of Infinity, dealing with the probability of an asteroid strike on planet earth, and then asked readers to rate their own feelings of credulity, or confidence in Deutsch’s claims. He ran the same test using six different typefaces to find out whether or not people’s minds can be changed simply by choosing a font.

More than 100,000 people clicked on the page, and approximately 45,000 people took the quiz. The results were conclusive. Out of the six fonts, Baskerville generated the most (perceived) trust, followed by Computer Modern, Georgia, Trebuchet and Helvetica which fostered progressively less and less confidence in the claims. Can you guess which font came in last? In the last place, with the least amount of perceived credibility, was Comic Sans.


Which surprised exactly 0% of people.

In other words, font choice is about more than just readability or visual impact.

3. Typography Affects People’s Moods

The American Psychological Association (APA) interviewed Kevin Larson, Ph.D. – who works at Microsoft Headquarters – researching the way typography affects the minds of readers.

His studies showed the negative impact on readers caused by those annoying typographical blunders: poor contrast and font size less than 12pt leading to eye fatigue. He also points out the benefits of good typography, explaining that people are encouraged to read more when the font style is psychologically pleasing. In other words, a happy reader keeps reading.

How do you apply video content to your marketing strategy?

As videos are becoming more effective tools for marketing campaigns, they’re also becoming more popular with busy mobile-device users:
    33%​ of tablet owners watches about an hour of video on their devices every day
    28% of smartphone users watches a video on their devices at least once a day
​M​any web users who want to be ​simultaneously ​entertained ​and ​educated​ prefer video content​ – as long as it doesn’t take more than a few minutes. ​Mobile web users have notoriously short attention spans, and even desktop viewers are unlikely to wait around for a long video to load if they even commit to watching it.
The key to creating effective video content that ​drives traffic is a strategy for ​short, high-impact clips​​​. ​It’s a tall order when you must also pack personality into each video: ​People respond to formats that feel personal and accessible. ​​Video content that educat​es and entertai​ns yields the ultimate ROI.
​
​Traffic may be the reason more brands invest in video marketing, but this is the tip of the iceberg in terms of the format’s marketing potential.
Internet goes mobile , 25 % of all YouTube views is made on mobile devices. Cell phones and tablets are fine for text reading, but reading a long blogs on the smartphone can be irritating. As opposite, video is ideal media for sharing of interesting contents and becoming important part of online marketing.
The advantage of video is in its personality and uniqueness. Unlike text, where you need to write a few blogs to feel the personality of the writer , the video transfer personality immediately.
YouTube is becoming increasingly popular. Each month, more than 4 billion video clips has been viewed on various topics. It is second most popular search engine in the world, right after Google, and considering that recently YouTube has been owned by Google, you should be aware of the importance of creating YouTube channel for restaurant video marketing.
We all have extremely fast life. People have less time to read long articles on the internet. That’s the reason why video is becoming the most affordable medium for your customers. Video marketing is the latest trend.
Conclusion
Now you can make informed decisions concerning influencer video marketing – whether to invest into it (and position yourself to get results) or ditch it.
Remember that influencer video marketing isn’t a fluke. As a matter of facts, it’s come to stay — and if you start using it, you’ll reach more consumers and save a lot of money on native advertising.

Get clear on your objectives, and don’t forget to make your influencer criteria unique to other brands.

How do you develop a video marketing strategy when your entire budget is low?

Fortunately, video advertising doesn’t have to break the bank. Although today’s viewers expect an exceptional level of quality, a small investment of time and money can result in the next viral video.
We outline the steps involved in developing a scalable video marketing strategy on a startup budget.
Step 1: Understand the purpose of your video marketing strategy
A video marketing strategy is going to struggle if its sole objective is to “sell more widgets”. Though that may be the ultimate goal, but if you incorporate too much self-promotional content in your marketing strategy, it will be perceived as spammy and go unnoticed.
The goal of your video marketing strategy should be to educate, entertain, and inspire your viewers – this is the content that gets shared and remembered.
Although you still want to drive the viewer to the next step, your goal shouldn’t be for them to walk away feeling like you’ve just assaulted them with a sales pitch.
When is a video, memorable and sentimental, who doesn’t want to share it?
Because your content will be shared on your social media accounts and website, it won’t be difficult for people to find your brand if they enjoyed the video. So don’t worry so much about trying to make the commercial a promotional platform for your company. Instead, make it an experience the rest of us will want to be a part of.
In short, to determine the purpose of your video marketing strategy be sure to:
Know who your target audience is.
Understand what makes them share, like, and buy.
Create content that you know they want, need or will appreciate.
 Step 2: Determine what topics and formats to include in your video content
Once you understand who your target audience is, it’s time to determine which format and topic will connect with them best.
Should your videos be instructional “how-to’s”, brand stories, narratives, etc.? The goal is to provide something that your viewers will appreciate and want to share.
Meanwhile, what topics will be discussed? The more related they are to your brand, the better.
Research and experiment to determine the most effective style and topics for your niche – and don’t be afraid to borrow ideas from those that have already been successful. Some of the greatest marketing campaigns have been those that took a strategy from an unrelated industry and integrated it into their market.
 Step 3: Decide who will develop your video content
When it comes to creating videos, you have several options:
You or your team can develop the videos themselves. If you plan to develop videos on a regular basis with a low budget, this may be the best option for you. However, if you do this you still want to ensure that the videos maintain a level of quality – even if they’re amateur productions. Spend some time researching how to create great video and consider taking a course that can provide you with additional insights.
You can work with an agency to develop the videos. This option is more expensive, and you will often end up spending thousands of dollars on a single video. However, you get what you pay for. If you’re looking to create a single, impactful video (or if you have a healthy marketing budget), working with professionals is certainly a beneficial option.
You can work with bloggers or influencers to create and promote videos. Rather than dealing with making the videos yourself, or paying someone else and then having to find a way to promote them, why not work with someone who can make and promote your videos?
When deciding the best way to develop your videos, keep in mind your target audience, your budget, your time availability, and your creativity. By reviewing these elements you should be able to decide which option will be best for your brand.
Step 4: Leave your viewers wanting more
When watching television it’s rare to want a commercial to keep going; they’re largely an unwanted interruption to what we’re actually watching!
However, if you can create videos that actually leave the viewer wanting more, they will share, like, and subscribe to see what video content is coming next. And this is when you know that your video marketing strategy has become a success!
Step 5: Know where and how to promote your videos
Recording a video and publishing it to YouTube isn’t enough – you have to strategically promote it.
This partnership resulting in a massive influx in shares, likes, and views that continue to grow.
It’s important to know how and where to effectively promote your published content. Find bloggers, other businesses, and friends who are all willing to help spread the word about your new content.

Provided your videos are valuable and worth watching in the first place, it shouldn’t be difficult to find people willing to share and promote them for free.

Why do restaurants need video marketing?

The restaurant and cafe industry sits right in the middle of three of the hottest trends in technology today: Social, mobile and local. “However, most companies today in the restaurant and cafe industry are doing a poor job with marketing, and are almost non-existent with doing video,” said Conrad. He said the reason for that is they continue to make the mistaken assumption that doing online video must be very cost-prohibitive.
“Most small businesses in the restaurant and food service industry aren’t going to want to hire a professional company to do their video, but that doesn’t mean they don’t have lots of opportunities for low-cost video,” said Conrad. “You can do successful video online that engages with your customers by hiring Comelite Design Studio.
If your restaurant still does not have promotional video, do not waste your time and let’s start your video ad. How?
You as a restaurant manager or owner of the restaurant have a great advantage because you have a lot of possible scenarios for your video. CDS offers you the ability to segment your movies by content types: advertising video, culinary video, exclusive events at the restaurant, entertainment and more. We would like to share with you some of the ideas that you can use.
Exclusive events: CDS can Transfer the atmosphere of your restaurant during a special event such as wine tasting, Invite influential people from your community and create a short interview with the guests.
Guests testimony: Ask your regular guests to stand in front of our camera and say a few words about your restaurant, customers service, menu, staff and atmosphere. Offer them a free dessert as a sign of gratitude . We’re sure that would be certainly a good video.
Advertising: Get some already well-known brands that your chef use in the kitchen or well known beverage producers. For example, famous producers of healthy foods which you use to prepare delicious dishes. We provide promote domestic food ad-video. In this way you will get the attention of a wider audience and sympathy from your community.
Culinary tips: CDS Records a short video in which your chef reveals some of the secrets of the art of cooking. Recording tip for preparation of your best-selling dishes from the restaurant menu. Make it fun and interesting.
Meet the public with your staff. We can make the interview video with the most interesting and the most beautiful among your staff. Maybe they could share something from their private life. People like to stick their nose in other people’s privacy.
Video menu: we can shooting dishes from your restaurant menu and make it like that your each dish has its own story. While describing the dish use water mouth attributes. It would be the best if your guest talks about taste of their favorite dish in your restaurant. And if they are known to the public you are certainly reach the goal of good restaurant video marketing advertise.
Video greetings: CDS can take advantage of the holidays to make your greeting videos and use these events as opportunity to thank to your regular guests for their loyalty. Send the video via e-mail to your loyal customers and share it via social media.

We can also use holidays to shoot the video where some of your staff giving tips for different kind of holidays decorations for dining table or the place.

Why you need to use Video Marketing for your Mobile App?

In a wоrld соnѕumеd by thе Intеrnеt, уоu need tо еxраnd уоur marketing strategy tо inсludе vidео mаrkеting in order tо convey your brand tо уоur target audience mоrе еffесtivеlу. It is now аn important раrt оf a holistic рlаn fоr marketing.
Vidео mаrkеting сrеаtеѕ a stronger bоnd with thе tаrgеt audience. You can соnvеу a lоt more thrоugh videos, аѕ уоu саn use ѕоund, imagery and асtiоn. Thiѕ gives lifе tо уоur brаnd. Anоthеr imроrtаnt аѕресt of video mаrkеting iѕ thаt it helps уоu to gauge уоur audience’s rеасtiоn. It iѕ a hоliѕtiс ѕtrаtеgу оf mаrkеting that entertains and educates in a ѕuреriоr mаnnеr to оthеr marketing fоrmѕ. When wе tаlk аbоut аll thе SEO tесhniԛuеѕ thаt wоrk tоdау, vidео mаrkеting iѕ certainly оnе of them. It hеlрѕ уоu drivе mоrе trаffiс to уоur wеbѕitе аnd gain more popularity оn thе intеrnеt.

Thе vidеоѕ offer vеrѕаtilitу оf viewing. It is nоt necessary tо wаtсh videos mеrеlу оn TVѕ. Pеорlе can nоw ѕtrеаm video оn Smаrtрhоnеѕ, аnd thеу саn wаtсh vidеоѕ аt airports, public vehicles аnd rеtаil ѕtоrеѕ. Vаriоuѕ wеbѕitеѕ аllоw vidео ѕhаring, including YоuTubе, Facebook and VEVO. Pеорlе nо longer need tо be ѕеаtеd in оnе рlасе tо ѕее videos. Thеу саn watch them on thе gо аnd in mаnу рlасеѕ.

Should you even bother with video marketing? [Infographic]

64% people are this much more likely to buy from you if you have a video on your website!
1 good video is equivalent to 1.8 m words or 3600 webpages! (that's a lot of reading)
50% of users take further action in some form if they watch a video on your website
4X as many leads from your website as the result of including video marketing (on average)

Yes, Because video rocks!

Video Marketing By The Numbers [Info-graphic]

Video Marketing Numbers
Not convinced video marketing is the way of the future. Here are a few statistics to help you understand exactly how popular video marketing has become in recent years, according to news shared by HubSpot:

• The video is projected to claim more than 80% of all web traffic by 2019.
• Adding a video to marketing emails can boost click-through rates by 200-300%
• Embedding videos on landing pages can increase conversion rates by 80%
• 90% of customers report that product videos help them make purchasing decisions.
• According to YouTube, mobile video consumption grows by 100% every year.
• 64% of customers are more likely to buy a product online after watching a video about it.
• 87% of online marketers are currently using video content in their digital marketing strategies.
• A third of all the time people spend online is dedicated to watching videos.
• Video ads now account for more than 35% of all ad spending online.
• 59% of company decision makers would rather watch a video than read an article or blog post.
• Digital marketing expert James McQuivey estimates that a single minute of video content is the equivalent of 1.8 million words.