What is whiteboard animation video?

Whiteboard animation is a process where a creative story and storyboard with pictures is drawn on a whiteboard (or something that resembles a whiteboard) by artists who record themselves in the process of their artwork. It is used in TV and internet advertising to communicate messages in a unique way.
 

Why do we need whiteboard videos?
1- Whiteboard videos are able to be created to cater to a very specific message or service with little to none of the extra fluff that you may find in other types of animated videos.  A whiteboard video is written to be focused; your message comes across uncluttered, thus allowing your message to be heard loud and clear.
Have Fun Watching Video
2 – They are fun!  If done correctly and with an impactful and effective script, they can be very entertaining to the viewer.  By creating an informative video that is still fun, people view your company as one that they want to do business with.
3 – White board videos can be placed anywhere, allowing for great flexibility for your marketing.  They can be placed directly on your homepage, or on any page in your website, and can be created to specifically relate to the page they are placed on.
4 – They are memorable!  When potential customers remember your video, they remember you and your product or service.  When they remember you, they tell other people about you.
5 – When used creatively, whiteboard videos can actually make it easy for your fans and customers to help evangelize your product or service.  Placing your video on social marketing sites allows them to be shared and commented on.  This spreads the word about you and builds up your following.
6- With the talent of a professional writer the powerful message of your whiteboard video will tell the viewer how it fits in their life, how it will benefit them, and how they will use it.  The video informs your viewer how and why they cannot live without it, rather than simply giving them step by step instructions.  For this you need to have a very strong script for your video.
7 – The most important reason why whiteboard videos will convert more of your viewers into buyers is that there is a specific call to action.  The viewer will be know exactly what they need to do, whether it is visit a specific site, call a telephone number, or purchase a product, and where they need to go to complete that task.