Explainer Videos for Startups

Explainer Videos for Startups

Advertising a startup business can be difficult, especially when you’re offer a new product or service. Not only are you trying to establish a new brand, but you have the assignment of explaining what you do and how it's different from every other company. Oh, and did we mention that most people have short interest times? They probably aren't going to sit down through an extended presentation or read a ten web page whitepaper.

So what can a startup video do? The answer is simple: you need an explainer video.

Short, Explanative, and To the Point

By now, you know what an explainer video is: a brief video (one to three minutes) that introduces customers to your company or product and explains what you do in an entertaining and compelling way.

An explainer video is not a commercial or an income pitch, even though they frequently include a name to action. It’s an intro designed to attract potential leads and later on convert them.

http://comelite-studio.com/explainer-videos-startups/ 

Why you need to use Video Marketing for your Mobile App?

In a wоrld соnѕumеd by thе Intеrnеt, уоu need tо еxраnd уоur marketing strategy tо inсludе vidео mаrkеting in order tо convey your brand tо уоur target audience mоrе еffесtivеlу. It is now аn important раrt оf a holistic рlаn fоr marketing.

Vidео mаrkеting сrеаtеѕ a stronger bоnd with thе tаrgеt audience. You can соnvеу a lоt more thrоugh videos, аѕ уоu саn use ѕоund, imagery and асtiоn. Thiѕ gives lifе tо уоur brаnd. Anоthеr imроrtаnt аѕресt of video mаrkеting iѕ thаt it helps уоu to gauge уоur audience’s rеасtiоn. It iѕ a hоliѕtiс ѕtrаtеgу оf mаrkеting that entertains and educates in a ѕuреriоr mаnnеr to оthеr marketing fоrmѕ. When wе tаlk аbоut аll thе SEO tесhniԛuеѕ thаt wоrk tоdау, vidео mаrkеting iѕ certainly оnе of them. It hеlрѕ уоu drivе mоrе trаffiс to уоur wеbѕitе аnd gain more popularity оn thе intеrnеt.

Thе vidеоѕ offer vеrѕаtilitу оf viewing. It is nоt necessary tо wаtсh videos mеrеlу оn TVѕ. Pеорlе can nоw ѕtrеаm video оn Smаrtрhоnеѕ, аnd thеу саn wаtсh vidеоѕ аt airports, public vehicles аnd rеtаil ѕtоrеѕ. Vаriоuѕ wеbѕitеѕ аllоw vidео ѕhаring, including YоuTubе, Facebook and VEVO. Pеорlе nо longer need tо be ѕеаtеd in оnе рlасе tо ѕее videos. Thеу саn watch them on thе gо аnd in mаnу рlасеѕ.

Hаving a mоbilе app fоr your buѕinеѕѕ helps tо improve engagement and lоуаltу, dеlivеr a more сuѕtоmiѕеd experience to users, аnd bооѕt ROI. Combining thаt with thе роwеr оf vidео givеѕ уоu:
http://comelite-studio.com/need-use-video-marketing-mobile-app/ 

Why do restaurants need video marketing?

The restaurant and cafe industry sits right in the middle of three of the hottest trends in technology today: Social, mobile and local. “However, most companies today in the restaurant and cafe industry are doing a poor job with marketing, and are almost non-existent with doing video,” said Conrad. He said the reason for that is they continue to make the mistaken assumption that doing online video must be very cost-prohibitive.

“Most small businesses in the restaurant and food service industry aren’t going to want to hire a professional company to do their video, but that doesn’t mean they don’t have lots of opportunities for low-cost video,” said Conrad. “You can do successful video online that engages with your customers by hiring Comelite Design Studio.

If your restaurant still does not have promotional video, do not waste your time and let’s start your video ad. How?

Commercial Video Production

Video is now the norm on the Internet. If you are not already using video in your online advertisement, then you are losing customers to your competitors. You need video ads to be able to reach the large segment of web users who surf the web to watch videos.
Benefits:
• users pay more attention to video than text
• video leaves a longer lasting impression
• video makes you look more professional
• video helps you reach new customers
• video ads allow you to target video networks

3-Step Process:

1- determine the customers you want to reach
2- get your video produced
3- find an advertising network suitable for you

Depending on your business and customers, a promotional or a viral video may be more suitable for your needs.

Animated explainer videos are very powerful

1) Understand your business and story

First thing is first with animated video, and that is learning about your business and service/product. We want to know what makes you unique, what differentiates you and what might appeal to your target audience. We do this by using our questionnaire which will help us shape the project.

If you are into advertising you will know that the godfather of this semi ‘dark art’

    “I don’t know the rules of grammar. If you’re trying to persuade people to do something, or buy something, it seems to me you should use their language.”

Video in an animated style, with a carefully scripted and chosen voice over, lets you talk to your audience with visual and audible cues that enhances your message. At this early stage we will ascertain characters needed, graphical look and feel (mood board), and any ideas you have from other animations or in general that we can look to incorporate.

Animated Video Process
2) Lets start the writing process

The script acts as a first method of communication and will allow you to see how the animation will look and is structured. I will try to provide a 3-4 day turnaround for this stage. I will also be happy (within reason) to make multiple revisions until you are 100% happy. I schedule about 4-5 hours into the scripting part all in all. That combines research, emails, Skype/calls, amendments, testing, etc. I welcome feedback on all aspect of the work I provide.

3) I now create a storyboard

This is where we combine graphics, script, audio cues (FX/ambient sound) into a story that you can visually see on the screen and imagine is an animation broken down. This period is often about 6-10 days dependent on feedback, and general time needed for the project and overall project management constraints.
4) Choose a pro voiceover artist

I will give you options of a number of Female and Male voice over artists from the UK and US primarily to choose from. The choice you have will allow you to find the right pace, tone and clarity for the project.
5) Time to add music/sound FX

Audio really does bring along all visual material and we will help yo source a soundtrack and sound FX that suit your animation. We add this part at the video production end of the project and you will be able to see and hear the full animation at this stage.
6) We publish your video

5 Benefits of Explainer Videos

1. Increase Conversion Rate
According to Internet Retailer, up to 85% of people are more likely to buy a product if they first saw an explainer video. This helped Rypple (who recently sold to SalesForce) increase conversion rates by 20%. CrazyEgg added an explainer video to their homepage and increased conversion rates by 64%!

2. Better Google Results
Websites with video are 50 times more likely to be ranked on Google's first page. What do you think people will click on first: the text link or the ever-inviting video thumbnail? That's right. The thumbnail! In fact, your video is 41% more likely to get clicked than a text listing. Now that you're on the front page of Google, more people will watch your video and be totally stoked to buy your product. You earn money. Sales are good.

3. Your Perfect Pitch Every Time
There's nothing worse than not knowing how to tell people what you do in a way that they get it immediately. An explainer video helps you give your perfect pitch all over the world at any time of the day. You don't even have to be there! And if you choose the right explainer video partner, you may just end up with your perfect company story that you can use in pitches, on your website, email marketing and more.

4. Easily Shareable
Now that you've got your perfect pitch, you can easily share your story with the world. 70% of internet users are watching online video, so go ahead and captivate them with your awesome business! It's now way easier to share because you have a video you can upload to Wistia along with YouTube, Vimeo and more, that can easily be sent to anyone and viewed by thousands, and if you really strike internet gold, millions. You can also bring it with you to meetings, conferences and more. You'll never have to worry about messing up your pitch again.

5. ROI
Explainer video companies can produce videos at much better rates than agencies. Take advantage and watch a small spend turn into a great, gigantic return. Dropbox spent $50,000 to tell their story through an explainer video. It resulted in 5 million new customers and over $24M in revenue. CrazyEgg stepped up their revenue $21,000 a month. What will your success story be?

Hot Multimedia News & Updates: what is Typography video?Typography video is, quit...

Hot Multimedia News & Updates: what is Typography video?Typography video is, quit...: what is Typography video? Typography video is, quite simply, the art and technique of arranging type. It's central to the work and sk...

what is Typography video?

Typography video is, quite simply, the art and technique of arranging type. It's central to the work and skills of a video producer and is about much more than making the words legible.

Your choice of typeface and how you make it work with your layout, grid, colour scheme, design theme and so on will make the difference between a good, bad and great video.

What Is 2D Animation?

2D animation creates movement in a two-dimensional artistic space. Work in the field of 2D animation requires both creativity and technological skills. Read on to learn about education and career information related to this artistic practice. Schools offering Animation degrees can also be found in these popular choices.
2D animation focuses on creating characters, storyboards and backgrounds in two-dimensional environments. Often thought of as traditional animation, the figures can move up and down, left and right. They do not appear to move toward or away from the viewer, as they would in 3D animation. 2D animation uses bitmap and vector graphics to create and edit the animated images and is created using computers and software programs, such as Adobe Photoshop, Flash, After Effects and Encore. These animations may be used in advertisements, films, television shows, computer games or websites.

some Reasons Why You Should Start Using Videos to Promote Your Business

If you are searching for effective ways to rapidly expand your business, and sell more than what you are currently selling, then you should include video promotion to your marketing mix. Millions of people are now becoming aware of various advantages of video marketing, and are using it extensively for promoting their brand, services or products.


Why is video marketing so hot?

Today people are hungry for information, but want that fast. So they’d prefer to spend 2-3 minutes watching a video than spending 15-20 minutes reading some text. Moreover, videos also help businesses in communicating their important points to their target audience in very little time.

Another plus point with videos is that you can not only place them on your website but anywhere on the Internet to get maximum online exposure! Many websites such as Vimeo and YouTube get millions of hits a day. Best of all, your video can also be optimized to rank on the top of search engine result pages, giving your company an instant exposure to millions of potential buyers.

Just imagine somebody from your local area searching your type of service and product on Google and …then suddenly your video pops up! They’ll immediately click on it for more info.

Any Video Can Be Interactive — and Soon,They All Will Be

Interactive video allows video to become smart and responsive. The overlay allows users to answer questions and make decisions and those responses are recorded. This technology is now being used in training, marketing, shopping, research and much, much more. It’s now mobile as well as desktop-friendly (get in touch for a full list of device and browser compatibility).

Take a look at this  link as it demonstrates some of the technology’s functions.

https://www.youtube.com/c/ComeliteNet

 If you want your video to demonstrate a return, just get in touch and

we’ll let you know how that can be achieved!